Pierced By Ash: one Shopify store running subscriptions, bookings, and affiliates.

The client

Pierced By Ash is a jewelry brand focused on implant-grade titanium pieces that are hypoallergenic and tarnish-free, including flat backs, chains, huggies, charms, nose and conch pieces, and clicker hoops.

The challenge

The brand needed more than a product catalog. It needed recurring revenue, a way to book piercing appointments, and a way to reward people who send customers, without stitching together separate platforms or losing the brand look on a stock theme.

What we built

A customized Shopify theme with brand-specific sections and merchandising: shop by jewelry type and by collection, pre-made stacks, and a charm shop.

A monthly subscription box with customer self-management, appointment booking for piercings and virtual styling, and an affiliate program, all running on the same Shopify store.

Cart incentives like free-shipping and free-gift thresholds to lift average order value.

Why it matters for Shopify brands

Most small brands outgrow a stock theme before they outgrow Shopify. You usually don't need a rebuild; you need the right customizations and apps wired together cleanly.

If your Shopify store looks like everyone else's or you want to add subscriptions, booking, or affiliates, we can help.