Shopify or a custom website: which one does your business need?

Choose Shopify when…

Selling products is the main job of the site. Shopify handles products, inventory, payments, shipping, taxes, and checkout out of the box, plus subscriptions, bookings, and affiliate programs through apps.

You want to manage products and orders yourself without a developer for every change.

Choose a custom website when…

You sell a service or expertise, such as consulting, construction, or professional services, and the site's job is to build trust and generate inquiries.

Your brand depends on a distinctive look and feel that templates can't deliver, or you need custom features, integrations, or performance a theme can't provide.

Real examples

Pierced By Ash, a jewelry brand, runs on a customized Shopify store because products and recurring orders are the business. Reso Builders, a Park City luxury landscape builder, and CBM Legacy, a consulting firm, run on custom Next.js sites because their sites exist to earn trust and start conversations.

Not sure?

Tell us what you sell and how customers buy from you, and we'll recommend the simplest setup that fits. Based in Davis County, Utah. Serving all of Utah and clients nationwide.